Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Apple is looking for the iPhone 16 and new AI features to boost sales. A recent survey, however, indicates consumers are not particularly interested in the AI features.

Can the iPhone 16 Help Apple's Stock Skyrocket?

JD.com

Republican vice presidential nominee Ohio Sen. JD Vance on Thursday said he thinks Apple sometimes benefits "from Chinese slave labor.

JD Vance says he thinks Apple benefits from Chinese slave labor: 'That's pretty sick'

Amazon

Davis Select U.S. Equity ETF

VanEck Morningstar Wide Moat ETF

Invesco QQQ

SPDR S&P 500 ETF Trust

American Century STOXX U.S. Quality Value ETF

Vanguard Growth ETF

Warren Buffett remains one of the most famous investors. But his long-term performance isn't keeping up with his reputation.

Warren Buffett Lost His Touch? 26 ETFs School The Famous Investor

Apple announced on Monday that its AirPods Pro 2 headphones will soon become an FDA-cleared hearing aid. Adults with mild or moderate hearing loss will be able to use their Apple earphones to amplify specific sounds that they want to hear better.

Apple turning AirPods into hearing aids underscores effort to crack massive health market

Microsoft

NVIDIA

OpenAI is targeting a valuation of $150 billion as it tries to raise at least $5 billion, according to the Financial Times,

OpenAI Seeks $150 Billion Valuation—Report. Apple, Microsoft and Nvidia Are Involved.

LONDON--(BUSINESS WIRE)--DNA Payments has introduced Apple Pay Express Checkout, giving Ecommerce clients a new way to accept customer payments. Now, merchants can offer Apple Pay at checkout or via the Express option through the Safari browser, ensuring consumers a swift and seamless buying experience. Apple Pay Express Checkout has fast become the primary method of payment for millions of users, letting them pay directly via the iPhone, tablet, laptop, or desktop browser. 69% of mobile paymen.

DNA Payments Launches Apple Pay Express Checkout for Ecommerce

An EU court order this week that Apple pay Ireland 13 billion euros ($14.4 billion) presents the government with opportunities to address pressing infrastructure, housebuilding and capital project needs, Prime Minister Simon Harris said on Thursday.

Apple back taxes hand Ireland infrastructure opportunities, PM Harris says

Apple has had a decent year, posting gains slightly ahead of the broader market. The iPhone 16 includes new artificial intelligence software that could be a game changer.

Apple Stock Can Reach a $4 Trillion Market Cap in 2025, According to 1 Wall Street Analyst

adidas AG

Colgate-Palmolive

AB Electrolux

Expedia

Alphabet

iShares U.S. Treasury Bond ETF

Haleon PLC

Interactive Brokers

Legal & General Group PLC

London Stock Exchange Group PLC

Mowi ASA

Charles Schwab

Under Armour

UBS Group AG

Unilever

In this article, I go through a typical day and note 20 stocks whose revenue I contribute to, and would find it difficult not to. One motivation was to see how much of my budget at attention go into Magnificent 7 stocks, and whether that is in proportion to market cap. This list could be used to create a portfolio of 20 "counter-consumption" stocks with the goal of generating dividends to fund daily consumption.

20 'Every Day Stocks' I'd Struggle To Live Without

Ulta Beauty

Berkshire Hathaway greatly reduced its stake in Apple in the second quarter, while buying shares of the lesser-known retailer Ulta Beauty. Apple has a strong presence in several consumer electronics markets, and it operates the most popular mobile app store, but the stock is expensive.

Warren Buffett Is Selling Apple Stock and Buying This Little-Known Stock Instead

Sales of Apple's (AAPL) new iPhone could benefit from trade-in and promotional offers from cellular carrier giants like Verizon (VZ), AT&T (T), and T-Mobile (TMUS), analysts said.

Here's Why Analysts Think iPhone 16 Sales Could Start Strong

Apple's APPL recent release of the iPhone 16 has sparked significant debate and borderline fistfight among consumers, analysts, and tech experts. Despite the company's consistent innovation over the years, this latest model appears to have fallen well flat of expectations, particularly when compared to past iPhone launches.

Apple's New Iphone Comes In With A Murmur

Apple and Alphabet-owned Google were both handed defeats by the European Union's top court this week, as the bloc's regulators continue their crackdowns against major tech firms.

Apple, Google owe whopping tax bills due to EU's crackdown on Big Tech

Wireless carriers are offering bigger credits on this year's Pro models than they did last year, which could help Apple drive more upgrades.

More good news for Apple: iPhone 16 Pro deals look slightly better this year

Warren Buffett Is Selling Apple Stock and Buying These Stocks Instead

In the tech world, staying ahead of the pack is always the name of the game, but Apple Inc's AAPL playing a different one.

EXCLUSIVE: Is Apple 'Falling Behind' Rivals Like Amazon, Alphabet? WisdomTree's Christopher Gannatti Weighs In

To determine a stock's valuation, investors must compare stock price with fundamentals, like company revenue, profits, or growth. By understanding the PEG ratio, investors can compare companies based on reported earnings and earnings growth.

How Expensive Are the "Magnificent Seven" Stocks Right Now?

Apple announced new iPhones and other products at the "It's Glowtime" event on Monday. Some view this event as the beginning of a lucrative new era for Apple.

Should You Buy Apple Stock After Its Big "Glowtime" Event?

The new iPhones seem to have fallen flat.

Has Apple Lost Its Mojo?

After Apple (NASDAQ: AAPL) recently unveiled its new products, including the iPhone 16, Wall Street analysts' ratings have been pouring in, with most of them retaining their original ratings and targets but some revising their Apple stock price targets for the next 12 months.

Analysts revise Apple stock price target after iPhone 16 reveal

FRANKFURT, Germany--(BUSINESS WIRE)--Ivanti, the tech company that breaks down barriers between IT and security so that Everywhere Work can thrive, has been accepted into BSI's certification program (German Federal Office for Information Security) for Ivanti Endpoint Manager Mobile (EPMM) on Apple® iNDIGO (iOS Native Devices in Government Operations) devices. In order to secure Apple mobile devices within German authorities, BSI has issued a certification ID (BSI-DSZ-CC-1241) for this initiativ.

Ivanti Receives German Federal Office for Information Security (BSI) Clearance for Ivanti Endpoint Manager Mobile (EPMM) for use with Apple® iNDIGO Devices

A landmark ruling from the European Union's top court means Ireland will receive 13 billion euros ($14.4 billion) in unpaid taxes from Apple — a windfall that Dublin that had spent several years fighting to avoid. Irish lawmakers will be expected to set out how best to spend the incoming cash injection ahead of a general election, which must be held no later than March next year.

Ireland now needs to decide what it will do with 13 billion euros in back taxes from Apple

Global tech giants halved their business flight emissions in 2023 compared to 2019, but companies like Apple and Google's parent Alphabet are falling behind, risking a return to pre-pandemic levels, a Brussels-based NGO said in a report.

Tech firms halve business travel in 2023 but Alphabet, Apple lag, study shows

Analysts are largely bullish Apple (AAPL) could see an AI-fueled upgrade cycle after the tech giant revealed the AI-charged iPhone 16 on Monday, though some warned a slow rollout of new AI features could hold back sales in the near term.

These Stock Analysts Are Bullish on Apple's iPhone 16 Launch—Here's Why

Action over the last three months in the stock market has been marked by a notable shift in leaders from Tech and AI to more defensive sectors like Utilities, Healthcare, Real Estate and Bonds. In the chart below we can see that since June, the Real Estate ETF  XLRE , Treasury ETF  TLT , Utilities ETF  XLU  and Healthcare  XLV  have outperformed both  SPY  and  QQQ  by a fairly significant margin.

News for Apple Stock (AAPL)