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Aaron's (AAN) Stock Forecast & Price Target

Aaron's (AAN) Analyst Ratings

Based on 13 analyst ratings
Hold
Strong Buy 23%
Buy 15%
Hold 54%
Sell 8%
Strong Sell 0%

Bulls say

The Aarons Co Inc is poised for positive growth due to the anticipated sequential expansion of its lease portfolio, driven by recent upgrades to its e-commerce platform that are enhancing customer acquisition and demand. Notably, recurring revenue from the e-commerce channel has shown a significant increase of 60% year-over-year in the fourth quarter, with strong preliminary performance in the first quarter, indicating the potential for sustained growth. Furthermore, operational improvements through store consolidations, the introduction of GenNext locations, and a tech-centered decision-making process for credit approvals have bolstered the company's competitive standing, as evidenced by GenNext stores generating over 30% of lease and retail revenues despite only comprising 25% of operated locations.

Bears say

Aaron's Company Inc. faces significant challenges due to persistent macroeconomic headwinds impacting its core lower-income customer base, as evidenced by a 7% year-over-year decline in its lease portfolio and a dramatic 14% drop in BrandsMart's comparable sales. The company's earnings outlook for 2024 has been sharply revised downward, with EPS estimates adjusted from $1.20 to $0.10, reflecting a particularly tough environment for its lease-to-own model amid soft demand for consumer electronics. Additionally, ongoing inflationary pressures disproportionately affect its target demographic, which risks further erosion of consumer spending, compounded by potential regulatory scrutiny on the lease-to-own sector.

Aaron's (AAN) has been analyzed by 13 analysts, with a consensus rating of Hold. 23% of analysts recommend a Strong Buy, 15% recommend Buy, 54% suggest Holding, 8% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Aaron's and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Aaron's (AAN) Forecast

Analysts have given Aaron's (AAN) a Hold based on their latest research and market trends.

According to 13 analysts, Aaron's (AAN) has a Hold consensus rating as of Aug 14, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $33.01, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $33.01, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

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