Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Warren Buffett Unloaded More Apple Shares in Q3, but Other Billionaires Were Buying. Is It a Buy, Sell, or Hold?

Apple reportedly is working to make its Siri voice assistant more conversational with the addition of more advanced large language models (LLMs). The company plans to enable a new version of Siri to carry on back-and-forth conversations, handle more complex tasks and do so more quickly, Bloomberg reported Friday (Nov. 22), citing unnamed sources.

Report: Apple Aims to Increase Siri's Capabilities With Advanced LLMs

The iPhone-maker wants to make interactions with Siri more conversational and intuitive.

Apple Is Planning a Major AI-Powered Overhaul to Siri, Report Says

The European Commission (EC) has quietly closed a longstanding antitrust investigation into Apple over rules it enforces against third-party e-book and audiobook app developers.

EU closes antitrust probe into Apple's e-book and audiobook rules after complaint withdrawn

Alphabet

Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.

Apple and Google face UK investigation into mobile browser dominance

NVIDIA

Amazon

Microsoft

Tesla

Also: Viking Therapeutics and a push to transform weight-loss treatment, bitcoin hits $100,000, and tips for filling out the federal student-aid form.

Nvidia and the Magnificent Seven probably make up too much of your high-priced index fund, especially when the S&P 500 is this expensive

Apple and Google may face a formal investigation into their mobile ecosystem policies in the United Kingdom after a provisional study found that these policies are “holding back innovation.” Following an investigation launched in 2022, an independent inquiry group of the U.K.

UK's CMA Says Apple and Google Policies ‘Hold Back Innovation'

The stock has flatlined since AI features were added to the iPhone.

Apple's iPhones Sales Aren't Getting an AI Boost. How and When That Could Change.

YieldMax AAPL Option Income Strategy ETF offers high dividend yields, but suffers from NAV erosion and underperformance compared to peers. APLY's synthetic covered call strategy limits upside potential, making it less suitable for capital appreciation and more for income in a sideways market. The fund struggles to generate enough earnings to support distributions, leading to NAV decay and increased risk due to single stock exposure.

APLY: Printing Income From Apple Exposure Comes At A Cost

The UK's Competition and Markets Authority (CMA) has raised significant concerns about how Apple and Google control mobile web browsers. A press release from the CMA's independent inquiry group suggests that this duopoly is stifling competition and innovation in the UK's mobile ecosystems.

Apple and Google might face UK competition probe over mobile browser dominance

The U.K.'s Competition and Markets Authority said its experts recommended investigating Apple and Google's dominance in smartphones under the country's new digital competition rules, alleging the tech giants can manipulate users into choosing their own apps and services over rivals'.

U.K. Competition Watchdog Recommends Investigating Apple, Google Mobile Ecosystems

The U.K.'s Competition and Markets Authority issued a report Friday from its independent inquiry group recommending the watchdog investigates Apple and Google's activities in mobile ecosystems. The inquiry group recommended the CMA probes the U.S. tech giants under a new U.K. law known as the new Digital Markets, Competition and Consumers Act (DMCC).

Apple and Google could face a competition probe over their huge mobile ecosystems in the UK

The Competition and Markets Authority (CMA) in the UK has provisionally concluded that Apple Inc (NASDAQ:AAPL, ETR:APC)'s policies are stifling innovation in mobile browsers. The findings are part of the CMA's ongoing investigation into mobile browsers and cloud gaming, launched following its Mobile Ecosystems Market Study in 2021.

Apple holding back mobile browser innovation, UK watchdog rules

The top U.S. consumer watchdog will supervise Apple Inc. and other major technology firms that offer digital wallets and payment apps, finalizing a proposal from last year with several changes.

Apple Pay, other tech firms come under CFPB regulatory oversight

The European Commission said it dropped a probe that began in 2020 after a rival developer withdrew its own complaint.

EU Drops Probe of Apple's Treatment of Rival Audiobook, Ebook Developers in App Store

Britain's competition regulator should consider investigating Apple and Google's mobile ecosystem activities using new digital markets powers, the watchdog's inquiry group has suggested.

UK regulator will consider probing Apple's, Google's mobile browsers

EU antitrust regulators on Friday closed a four-year long investigation into Apple's rules for competing e-book and audiobook apps developers after the complainant withdrew its complaint against the iPhone maker.

EU regulators scrap probe into Apple's e-book rules after complaint was withdrawn

American Express

Bank of America

Chevron

Coca-Cola

The Oracle of Omaha has concentrated Berkshire's investment portfolio in his best ideas.

65% of Warren Buffett's $293 Billion Portfolio at Berkshire Hathaway Is Invested in These 5 Unstoppable Stocks

Warren Buffett continued to sell Apple during the third quarter, but that wasn't his most surprising move -- not by a long shot.

Warren Buffett Just Shunned His Favorite Stock for the First Time Since 2018, and It Could Spell Trouble for the S&P 500

Apple's iPhone 16 model doesn't meet Indonesia's 40% domestic content requirements for smartphones and tablets and hasn't been granted clearance to be sold in the country.  According to Indonesian state media, the government is looking for more than the $100 million in investments the American tech giant has proposed.

Indonesia wants Apple to sweeten its $100 million proposal as tech giant lobbies for iPhone 16 sales

Apple is developing a new version of its voice assistant, Siri, powered by advance large language models, according to sources cited by Bloomberg. This more conversational Siri is part of Apple's attempt to catch up in AI, where competitors have released impressive features, like Google's Gemini Live, that are far more natural to talk to than Siri.

Apple is reportedly building a more conversational Siri powered by LLMs

PayPal

Block

Some digital services look like banks, act like banks, but aren't banks — meaning they can, for instance, close down your account without notice. Or be difficult to contact when you want to dispute fraud.

Apple Pay, Cash App, PayPal and other apps to be treated more like banks

BOSTON , Nov. 21, 2024 /PRNewswire/ - Today, John Hancock  announced it is now offering the latest Apple Watch models to eligible life insurance customers participating in the John Hancock Vitality Program, which rewards customers for the everyday things they do to live longer, healthier, better lives. Beginning this November, John Hancock Vitality PLUS members can earn Apple Watch Series 10, or Apple Watch SE, for as little as $25, plus tax, by staying active.

John Hancock Adds New Apple Watch Series 10 to its Vitality Program

The Consumer Financial Protection Bureau on Thursday issued a finalized version of a rule saying it will soon supervise nonbank firms that offer financial services likes payments and wallet apps. That would include services from Apple and Google, as well as payment firms like PayPal and Block.

CFPB expands oversight of digital payments services including Apple Pay, Cash App and PayPal

Apple Inc. argued in federal court that a U.S. judge should dismiss the Justice Department's antitrust lawsuit at an early stage because it failed to state how the iPhone maker's alleged monopoly has harmed any consumers or developers.

News for Apple Stock (AAPL)