Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Apple (AAPL 1.02%) has been one of Berkshire Hathaway's largest holdings for some time. However, Warren Buffett and his team at Berkshire have started to unload the position, selling Apple stock every quarter since Q4 2023.

Warren Buffett and Berkshire Hathaway Continue to Sell Apple Stock. Should You Follow Them?

The stock of Apple (AAPL 1.02%) is up 22% year to date in 2024, but Morgan Stanley analyst Erik Woodring weighed in this week by maintaining an overweight (buy) rating on the shares with a price target of $273. This implies upside of 15% over the current $237 share price.

1 Wall Street Analyst Thinks Apple Stock Is Going to $273. Is It a Buy?

Microsoft

Can OpenAI get to 1 billion users over the next year? The artificial intelligence (AI) company is targeting that number and anticipating a new phase of growth driven by new products, new data centers and its partnership with Apple, the Financial Times (FT) reported Saturday (Nov. 30).

OpenAI Hopes Apple Partnership Can Give It 1 Billion Users

Investors may be a bit hesitant to take a swing on Apple (AAPL 1.02%) at this time. Not only have the company's revenue and earnings been relatively stagnant since 2022, but the stock's continued gains during this stretch have also bolstered the risk of a pullback.

4 Reasons to Buy Apple Stock Like There's No Tomorrow

Billionaire investor Warren Buffett once referred to Apple (AAPL 1.02%) as "probably the best business I know in the world." For years, it has been a top holding in the Berkshire Hathaway (BRK.A 0.07%) (BRK.B -0.01%) portfolio.

Warren Buffett Has Been Dumping Apple Stock for the Past Year. This Is How Much of His Portfolio It Makes Up Right Now.

AAPL's fundamental performance shows mixed signals, with the strong Services expansion negated by the decelerating overall sales - leading to its impacted growth prospects. While it may continue generating rich Free Cash Flows while returning great value to its long-term shareholders, the management's FQ1'25 overall guidance seems underwhelming. AAPL's continued stock price outperformance has also triggered the premium valuations, with it offering interested investors with a minimal margin of safety.

Apple: Fundamentals And Valuations Offer Mixed Investment Story - Downgrade To Hold

Chevron

Coca-Cola

McDonald's

Medtronic

Procter & Gamble

Charles Schwab

Some of the best long-term investment stocks include companies that are in good financial standing, have a low valuation and pay consistent dividends.

Best Long-Term Investment Stocks to Buy

Trading in Apple Inc.  AAPL is quiet Friday. The price has hardly moved.

Stock Of The Day: Classic Pattern Suggests Apple Could Head Higher

Several Apple Inc AAPL products are among the most searched-for items on Black Friday for the 2024 holiday shopping season.

Apple Products Dominate Early Black Friday Trending Searches

Black Friday kicks off a significant holiday season for iPhone Maker Apple Inc (NASDAQ:AAPL, ETR:APC) with the launch of its AI offering Apple Intelligence, analysts at Wedbush believe. Apple is expected to release its iOS 18.2 software update next week.

Apple entering key holiday season amid Apple Intelligence launch

Zacks.com users have recently been watching Apple (AAPL) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Apple Inc. (AAPL) Is a Trending Stock: Facts to Know Before Betting on It

Apple Inc.'s skeptics and bears have missed the last more than $1 trillion upward move in the stock by overlooking three key dynamics behind the story, Wedbush analysts said Friday.

Apple bears have missed out on more than $1 trillion of stock gains, says this bull

AbbVie

Amazon

American Express

Alphabet

Home Depot

Johnson & Johnson

JPMorgan Chase & Co

NVIDIA

Invesco QQQ

Schwab US Dividend Equity ETF

Vanguard High Dividend Yield ETF

Verizon

Exxon Mobil

Big Tech dominates markets but faces risks like slowing growth, AI dependency, and inflated valuations. Dividend stalwarts offer a safer, smarter alternative. Dividend stocks, like those in VYM and SCHD ETFs, have matched or beat tech returns since 2021, fueled by strong cash flow, low risks, and reliable growth. By focusing on dividend stalwarts, investors can achieve long-term growth, income, and stability—outperforming tech-heavy portfolios over time.

Forget Big Tech - I'll Take Dividend Stalwarts Any Day

Apple has shown significant recovery with strong earnings, beating consensus estimates, and positive iPhone sales growth, prompting an upgrade to a "buy" rating. Despite challenges in the Chinese market, Apple's overall performance and valuation within the MAG-7 cohort remain attractive, with potential for new record highs. Apple's forward price-earnings ratio is relatively low compared to peers, suggesting room for gains, while its price-book ratio is notably high.

Apple: Potential Breakout Ahead (Technical Analysis)(Rating Upgrade)

Lockheed Martin

Palantir Technologies

SoundHound AI Inc

Taiwan Semiconductor Manufacturing

The artificial intelligence (AI) revolution is generating unprecedented economic momentum. According to analysis from Grand View Research, market projections forecast explosive growth from $196.6 billion in 2023 to $1.8 trillion by 2030.

7 AI Stocks I Own and Won't Stop Buying

LONDON--(BUSINESS WIRE)--£1.5bn+ UK consumer claim alleging anticompetitive behaviour by Apple expanded to include new claimants.

Hausfeld & Co LLP: Confirmed – Class Action Seeking Over £1.5 bn From Apple Now Covering Even More UK Consumers and Businesses

Center-right parties Fianna Fáil and Fine Gael are once again expected to form the nucleus of the country's next government, as Ireland heads to the polls. Whoever wins the Irish election will face a budget surplus and concerns that U.S. President-elect Donald Trump will look to clamp down on U.S. companies paying taxes in Ireland, instead of in America.

Apple, Trump and a booming budget surplus: Ireland has much to mull over as voters head to the polls

Apple's Services revenue hit $25 billion in Q4 FY2024, growing 12% YoY with industry-leading 74% gross margins. The iPhone generated $46.2 billion (49% of revenue) in Q4 FY2024, growing 6% YoY, supported by record installations. Revenue growth remains uneven, with stagnation in China offset by strong performances in Europe (+11%) and emerging markets.

How Apple Maintains Its Market Edge

Berkshire Hathaway CEO Warren Buffett is best known as a value investor, but few people in history can claim to have delivered better long-term growth. If an investor purchased a $1,000 stake in Berkshire on the day that the Oracle of Omaha purchased a controlling stake in the business and became its leader, that position would now be worth roughly $39.7 million.

Warren Buffett's AI Bets: 23.8% of Berkshire Hathaway's $298 Billion Stock Portfolio Is Held in These 2 Artificial Intelligence (AI) Growth Stocks

China sales are critical for Apple Inc.'s (NASDAQ: AAPL) global revenue growth.

China Decision Could Badly Hurt Apple's Sales

One of the best ways to determine how well Apple Inc.'s (NASDAQ: AAPL) iPhones are selling is to look at iOS's proprietary operating system's market share.

Apple Losing Smartphone Race To Rival

New research shows the smartphone market recovering in 2024 following two years of sharp declines. However, Apple's iPhone played just a small part in that recovery compared to rival Android phones, data released Tuesday (Nov. 26) by IDC shows.

Apple Loses to Android as Smartphone Market Recovers

Global smartphone shipments will likely rise by 6.2% year-over-year in 2024, reaching 1.24 billion units, per International Data Corporation research.

Apple Faces Modest Growth As IDC Forecasts Smartphone Market Rebound

Genie Energy

Apple, Meta, The Procter & Gamble and Genie Energy are included in this Analyst Blog.

The Zacks Analyst Blog Apple, Meta, The Procter & Gamble and Genie Energy

Globalstar

Globalstar's extended agreement with Apple is projected to double annual revenues and improve profitability margins. I expect the Nasdaq uplisting in Q1 2025, accompanied by a reverse stock split, to attract more institutional investors. I see potential in the IOT segment, which could leverage up to 15% of the new MSS network capacity for IOT applications in a rapidly expanding market.

News for Apple Stock (AAPL)