
Amazon (AMZN) Stock Forecast & Price Target
Amazon (AMZN) Analyst Ratings
Bulls say
Amazon.com showcases robust growth potential driven by its key segments, with retail-related revenue comprising approximately 74% of total revenue and Amazon Web Services (AWS) representing 17%. The forecasted 22% year-over-year growth for AWS indicates a strong trajectory facilitated by increased capacity and surging demand in AI and core services, with expectations of sustained growth beyond 20% in 2026 and 2027. Additionally, AWS has already exceeded a $130 billion run rate and is poised to double its capacity by 2027, highlighting Amazon's strategic positioning to capitalize on the ongoing shift towards cloud and AI technologies.
Bears say
The negative outlook on Amazon.com's stock stems from several fundamental risks, including potential market share losses in the increasingly competitive eCommerce landscape and the inability to effectively compete against brick-and-mortar retailers who are enhancing their online offerings with price matching and free shipping. Additionally, persistent investment spending may continue to pressure overall margins, while inefficiencies related to inventory management could strain working capital as reliance on third-party products increases. Moreover, adverse foreign exchange movements and challenges in maintaining growth and profitability in both advertising and cloud services introduce further uncertainty to Amazon's financial stability.
This aggregate rating is based on analysts' research of Amazon and is not a guaranteed prediction by Public.com or investment advice.
Amazon (AMZN) Analyst Forecast & Price Prediction
Start investing in Amazon (AMZN)
Order type
Buy in
Order amount
Est. shares
0 shares