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Amazon (AMZN) Stock Forecast & Price Target

Amazon (AMZN) Analyst Ratings

Based on 45 analyst ratings
Buy
Strong Buy 47%
Buy 51%
Hold 2%
Sell 0%
Strong Sell 0%

Bulls say

Amazon.com showcases robust growth potential driven by its key segments, with retail-related revenue comprising approximately 74% of total revenue and Amazon Web Services (AWS) representing 17%. The forecasted 22% year-over-year growth for AWS indicates a strong trajectory facilitated by increased capacity and surging demand in AI and core services, with expectations of sustained growth beyond 20% in 2026 and 2027. Additionally, AWS has already exceeded a $130 billion run rate and is poised to double its capacity by 2027, highlighting Amazon's strategic positioning to capitalize on the ongoing shift towards cloud and AI technologies.

Bears say

The negative outlook on Amazon.com's stock stems from several fundamental risks, including potential market share losses in the increasingly competitive eCommerce landscape and the inability to effectively compete against brick-and-mortar retailers who are enhancing their online offerings with price matching and free shipping. Additionally, persistent investment spending may continue to pressure overall margins, while inefficiencies related to inventory management could strain working capital as reliance on third-party products increases. Moreover, adverse foreign exchange movements and challenges in maintaining growth and profitability in both advertising and cloud services introduce further uncertainty to Amazon's financial stability.

Amazon (AMZN) has been analyzed by 45 analysts, with a consensus rating of Buy. 47% of analysts recommend a Strong Buy, 51% recommend Buy, 2% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Amazon and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Amazon (AMZN) Forecast

Analysts have given Amazon (AMZN) a Buy based on their latest research and market trends.

According to 45 analysts, Amazon (AMZN) has a Buy consensus rating as of Dec 13, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $286.82, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $286.82, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Amazon (AMZN)


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