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BFH
Volume: 413.61K

BFH Stock Forecast & Price Target

BFH Analyst Ratings

Based on 12 analyst ratings
Buy
Strong Buy 33%
Buy 17%
Hold 42%
Sell 8%
Strong Sell 0%

Bulls say

Bread Financial Holdings is a growing company with a strong credit card business that partners with retailers to jointly market its credit cards. The company has a diverse portfolio of products and services and is well-positioned for future growth. While there are risks associated with the current economic climate and competition in the Buy Now Pay Later market, the company has a solid track record, a strong approach to diversity, and is making efforts towards sustainability and reducing inequalities. The company also has a positive outlook for growth and improvement in credit trends, with expectations for continued improvement in metrics. Overall, while there is potential for near-term challenges, the company's strong management, growth potential, and improving financials make it a solid investment opportunity.

Bears say

Bread Financial Holdings is benefiting from its spin-off of the loyalty business, but it is facing potential challenges due to its reliance on the highly competitive consumer finance industry. Additionally, its focus on new programs and strong execution may not be enough to overcome the potential impact of the CFPB's late fee proposal. The company's risk management practices and focus on ethical lending and data security are important sustainability considerations, but its reserve level may decrease over time without a consistent credit trajectory.

BFH has been analyzed by 12 analysts, with a consensus rating of Buy. 33% of analysts recommend a Strong Buy, 17% recommend Buy, 42% suggest Holding, 8% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Bread Financial Holdings Inc and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Bread Financial Holdings Inc (BFH) Forecast

Analysts have given BFH a Buy based on their latest research and market trends.

According to 12 analysts, BFH has a Buy consensus rating as of Aug 14, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $107.67, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $107.67, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Bread Financial Holdings Inc (BFH)

Volume: 413.61K

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