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BFH
Volume: 21.88K

BFH Stock Forecast & Price Target

BFH Analyst Ratings

Based on 13 analyst ratings
Buy
Strong Buy 23%
Buy 23%
Hold 46%
Sell 8%
Strong Sell 0%

Bulls say

Bread Financial Holdings is poised to continue its profitable growth trajectory, supported by its strong partnerships with leading retailers and disciplined lending practices. The company's efficient use of technology and investments in marketing and product development will drive continued loan growth and support attractive returns for shareholders. The company's strong focus on ethical lending practices, responsible marketing, and data security will also help maintain customer trust and mitigate potential risks. Key financial metrics such as loan growth, revenues, and credit quality are expected to remain strong, supporting a potential valuation migration over time. However, near-term challenges could include demonstrating stability in credit and managing through macroeconomic uncertainties, such as the impact of energy prices. Additionally, the emergence of Buy Now Pay Later competitors could pose a risk to the company's growth and profitability targets.

Bears say

Bread Financial Holdings is a leading provider of technology enabled payment and lending solutions with diverse merchant partners, strong asset quality, and a stable funding profile. However, the company is facing potential risks from economic uncertainty and competition in its Buy Now Pay Later segment, which may hinder its growth potential. The company has a stable earnings profile and strong CET1 ratio of 13.3%, but its valuation may be limited by its smaller portfolio size compared to peers.

BFH has been analyzed by 13 analysts, with a consensus rating of Buy. 23% of analysts recommend a Strong Buy, 23% recommend Buy, 46% suggest Holding, 8% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Bread Financial Holdings Inc and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Bread Financial Holdings Inc (BFH) Forecast

Analysts have given BFH a Buy based on their latest research and market trends.

According to 13 analysts, BFH has a Buy consensus rating as of Sep 28, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $112.54, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $112.54, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Bread Financial Holdings Inc (BFH)

Volume: 21.88K

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