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BFH Stock Forecast & Price Target

BFH Analyst Ratings

Based on 11 analyst ratings
Hold
Strong Buy 18%
Buy 9%
Hold 36%
Sell 27%
Strong Sell 9%

Bulls say

Bread Financial Holdings has demonstrated a positive financial trajectory, marked by a sequential increase of 6.0% in net interest income, reflecting robust operational performance amidst challenging economic conditions. The company is poised for growth as it seeks to attract additional retail partners and expand its Buy Now Pay Later (BNPL) initiatives, which are expected to accelerate revenue and receivables growth. Furthermore, with stable to improving credit trends and expectations for higher loan volumes in 2026, Bread Financial is well-positioned to enhance its valuation over time if it effectively manages credit costs.

Bears say

Bread Financial Holdings has demonstrated concerning financial trends, evidenced by a decline in total revenues by 4.2% sequentially and 1.1% year-over-year, amounting to $929 million. Additionally, the company's net interest income dropped by 3.2% sequentially and 1.3% year-over-year to $974 million, accompanied by a declining net interest margin, which decreased by approximately 40 bps sequentially to 17.7%. Furthermore, management forecasts significant losses of 7.4% to 7.5% for the third quarter, indicating potential ongoing challenges for the company in the near term.

BFH has been analyzed by 11 analysts, with a consensus rating of Hold. 18% of analysts recommend a Strong Buy, 9% recommend Buy, 36% suggest Holding, 27% advise Selling, and 9% predict a Strong Sell.

This aggregate rating is based on analysts' research of Bread Financial Holdings Inc and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Bread Financial Holdings Inc (BFH) Forecast

Analysts have given BFH a Hold based on their latest research and market trends.

According to 11 analysts, BFH has a Hold consensus rating as of Dec 13, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $67, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $67, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Bread Financial Holdings Inc (BFH)


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