Booking Hlds (BKNG) Stock Forecast & Price Target

Booking Holdings demonstrates a strong positive outlook as indicated by an adjusted EPS growth exceeding 20%, which reflects improved financial performance compared to prior estimates. Additionally, the company has raised its adjusted EBITDA margins to 180 basis points year-over-year, showcasing effective cost management and operational efficiency. With room night growth across regions, particularly in Europe and the U.S., alongside robust merchant revenues and favorable market dynamics, Booking Holdings is well-positioned to capitalize on ongoing trends in global leisure travel demand.

The excerpts indicate a negative outlook on Booking Holdings's stock primarily due to rising investor concerns about potential disintermediation effects from AI and the company's expansion into lower-margin travel categories, which could adversely impact profit margins. Additionally, regulatory challenges posed by the EU's Digital Services Act and Digital Markets Act may restrict Booking's operational flexibility and relationships with hotels, further exacerbating financial pressures. Coupled with the cyclical nature of the travel industry and the potential for recession scenarios, these factors contribute to significant downside risks for the company's future performance and stock valuation.