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BKNG
Volume: 11.01K

BKNG Stock Forecast & Price Target

BKNG Analyst Ratings

Based on 30 analyst ratings
Buy
Strong Buy 43%
Buy 37%
Hold 20%
Sell 0%
Strong Sell 0%

Bulls say

Booking Holdings is the largest online travel platform globally, operating across brands including Booking.com, Priceline, Agoda, KAYAK, and OpenTable. Their diversified business model, with a strong focus on alternative accommodations and steady growth in gross bookings and room nights, combined with a disciplined approach to buybacks, makes them an attractive investment opportunity. Additionally, their expanding Connected Trip strategy and strong partnerships with AI operators provide a sustainable competitive advantage in the industry, giving us confidence in their long-term prospects.

Bears say

Booking Holdings is currently undergoing a transformation program which has increased its annual run-rate savings target to $650mm, leading to a 40bps expansion in Adj. EBITDA margin in 1H26. While this tradeoff may seem encouraging, there has been erosion in US travel metrics and softer travel in Europe, which could impact the company's rm night guidance for Q2 and its implied 2H guide. Additionally, visibility is low and there is a risk that the company may not meet its ambitious goal of 7% rm night growth in 2H.

BKNG has been analyzed by 30 analysts, with a consensus rating of Buy. 43% of analysts recommend a Strong Buy, 37% recommend Buy, 20% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Booking Holdings Inc and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Booking Holdings Inc (BKNG) Forecast

Analysts have given BKNG a Buy based on their latest research and market trends.

According to 30 analysts, BKNG has a Buy consensus rating as of Sep 28, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $1,169.40, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $1,169.40, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Booking Holdings Inc (BKNG)

Volume: 11.01K

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