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BKNG
Volume: 168.25K
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Booking Hlds (BKNG) Stock Forecast & Price Target

Booking Hlds (BKNG) Analyst Ratings

Based on 43 analyst ratings
Buy
Strong Buy 33%
Buy 42%
Hold 23%
Sell 2%
Strong Sell 0%

Bulls say

Booking Holdings demonstrates a positive outlook driven by robust EBITDA and EPS growth, which increased to $24,343 million and $173.09, respectively, reflecting a year-over-year uptick of approximately 10% across various regions. Additionally, the company experienced a significant rise in alternative accommodations, with growth of 19% year-over-year in the fourth quarter and a resulting 33% representation of total room nights at Booking.com. Furthermore, the anticipated expansion of EBITDA margins alongside improvements in marketing efficiency highlights Booking Holdings' strategic positioning for sustained profitability and growth in the online travel sector.

Bears say

The analysis indicates that Booking Holdings's financial outlook is unfavorable due to a decrease in top- and bottom-line estimates stemming from lower-than-expected full-year guidance, which reflects vulnerabilities to external factors that could significantly impact travel demand and, consequently, gross bookings and revenue. Furthermore, while the management anticipates some expansion in adjusted EBITDA margin, historical performance reveals a lower than expected growth rate, suggesting potential challenges in achieving profitability improvements. Additionally, external pressures such as foreign exchange rates and evolving legislation regarding home rentals present further obstacles, contributing to an anticipated decline in marketing efficiency and overall revenue growth for the company in the upcoming fiscal periods.

Booking Hlds (BKNG) has been analyzed by 43 analysts, with a consensus rating of Buy. 33% of analysts recommend a Strong Buy, 42% recommend Buy, 23% suggest Holding, 2% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Booking Hlds and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Booking Hlds (BKNG) Forecast

Analysts have given Booking Hlds (BKNG) a Buy based on their latest research and market trends.

According to 43 analysts, Booking Hlds (BKNG) has a Buy consensus rating as of Jul 24, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $4,630.37, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $4,630.37, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Booking Hlds (BKNG)

Volume: 168.25K

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