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BKNG
Volume: 477.6K

Booking Hlds (BKNG) Stock Forecast & Price Target

Booking Hlds (BKNG) Analyst Ratings

Based on 26 analyst ratings
Buy
Strong Buy 35%
Buy 46%
Hold 19%
Sell 0%
Strong Sell 0%

Bulls say

Booking Holdings has demonstrated robust growth, with US roomnights experiencing low double-digit increases and EBITDA margins expanding by 80 basis points, highlighting operational efficiency amidst strategic marketing investments. The company reported a 9% year-over-year growth in roomnights for the fourth quarter, surpassing expectations and outperforming both online peers and hotel chains. Furthermore, the positive outlook for adjusted EBITDA growth, anticipated to outpace revenue growth in FY26, along with investments in products aimed at increasing traveler loyalty, suggests a continued path for margin expansion and sustained financial performance.

Bears say

The financial outlook for Booking Holdings is negatively impacted by a lowered terminal growth estimate of 3%, down from 4%, due to concerns regarding potential disruptions from artificial intelligence. Additionally, the company faces significant downside risks including a shift towards lower-margin categories and regulatory pressures from the EU's Digital Services Act and Digital Markets Act, which could adversely affect its operating model. Furthermore, despite a robust 4Q25 performance, the company's shares are trading at trough valuations, reflecting investor hesitancy as they weigh the long-term implications of AI on Booking's business model and overall travel market cycles.

Booking Hlds (BKNG) has been analyzed by 26 analysts, with a consensus rating of Buy. 35% of analysts recommend a Strong Buy, 46% recommend Buy, 19% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Booking Hlds and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Booking Hlds (BKNG) Forecast

Analysts have given Booking Hlds (BKNG) a Buy based on their latest research and market trends.

According to 26 analysts, Booking Hlds (BKNG) has a Buy consensus rating as of Mar 21, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $5,837.62, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $5,837.62, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Booking Hlds (BKNG)

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