
Colgate-Palmolive (CL) Stock Forecast & Price Target
Colgate-Palmolive (CL) Analyst Ratings
Bulls say
Colgate-Palmolive has experienced an increase in its advertising expenditure as a percentage of sales, rising from 11.6% in 2021 to 13.5% in 2024, indicating a strategic commitment to bolster brand presence and market share. The firm has also shown positive performance in both pricing and volume growth between the second and third quarters of 2023, reflecting strong consumer demand and effective product positioning. With approximately 70% of its sales generated from international markets and a significant portion from emerging regions, Colgate-Palmolive is well-positioned for sustained growth in the global consumer goods sector.
Bears say
Colgate-Palmolive experienced a year-over-year decline of 75 basis points in gross margin during the second quarter of 2025, attributed to rising raw material costs and tariffs. The company also reported negative volume trends, with declines of 0.3% in the first quarter and 0.9% in the second quarter of 2025, despite achieving price growth of 3.2% and 2.9%, respectively. Furthermore, the dog food category, which contributes significantly through the Hill's brand, showed continued weakness with a 2.8% decline in measured retail channels for the third quarter of 2025, worsening from previous declines, posing additional challenges to overall sales performance.
This aggregate rating is based on analysts' research of Colgate-Palmolive and is not a guaranteed prediction by Public.com or investment advice.
Colgate-Palmolive (CL) Analyst Forecast & Price Prediction
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