Viant Technology (DSP) Stock Forecast & Price Target

Viant Technology is benefiting from strong secular demand as advertisers shift budgets from linear TV and search/social toward CTV, where its platform posted nearly 50% growth and CTV accounted for over 50% of total platform spend. Its differentiated data stack—Household ID, IRIS_ID, TVision, and ViantAI—improves targeting, measurement, and optimization, helping drive wins with large enterprise accounts while the largest pipeline in company history supports future share gains. Financially, 2Q CexT rose 24.5% Y/Y to $60.2M, adjusted EBITDA increased 26% to $14.2M with 23.6% margins, and free cash flow grew 39% to $22.4M, showing both growth and operating leverage.

Viant Technology is facing a tough competitive backdrop as larger DSP customers gain leverage, while competition from other platforms and the rise of AI search and agentic AI could shrink the open internet inventory that independent DSPs depend on. Tariff-related macro uncertainty may also soften digital ad spending, and the rollout of new AI-powered features could temporarily disrupt client budgets, as similar platform changes have done elsewhere. Fundamentally, the company’s profitability looks strained: it reported a $1.8M GAAP net loss versus $1.8M of net income a year ago, diluted EPS of $(0.03) missed estimates, and stock-based compensation rose to $10.0M from $6.3M, while TVision-related costs contributed to a 2Q26 cost burden and an approximately 200-basis-point drag in the 3Q26 guide.