eBay (EBAY) Stock Forecast & Price Target

eBay's strong positioning as one of the top global e-commerce platforms is underscored by its projected gross merchandise volume of $75 billion in 2024, with over 130 million buyers and 20 million sellers active across nearly 190 markets. The company benefits from diverse revenue streams, including listing fees, advertising, and managed payments, complemented by a significant international market presence that contributes more than 50% of its GMV, particularly in key regions such as the UK, Germany, and Australia. Positive trends in core business segments, including a 6% year-over-year growth in focus categories and successful customer acquisition strategies, further underpin a favorable outlook for eBay's financial performance and operational efficiency.

The financial outlook for eBay has been downgraded for 2025, with revenue and GMV estimates reduced by 0.3% and 1.6%, respectively, due to macroeconomic uncertainties and pressure from the UK consumer-to-consumer initiative. Margins are expected to remain flat while growth continues to decelerate, affecting the company's momentum despite a slight revenue increase in the most recent quarter. Additionally, challenges stemming from a competitive e-commerce environment, international growth hurdles, and targeted market limitations are likely to hinder eBay's ability to meet investor expectations for fiscal year 2025.