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EBAY
Volume: 2.75M

eBay (EBAY) Stock Forecast & Price Target

eBay (EBAY) Analyst Ratings

Based on 25 analyst ratings
Hold
Strong Buy 16%
Buy 24%
Hold 56%
Sell 4%
Strong Sell 0%

Bulls say

EBay is projected to achieve a gross merchandise volume (GMV) of $75 billion in 2024, solidifying its position as one of the top 10 global e-commerce companies. The company experienced a year-on-year (Y/Y) advertising revenue growth of 21% in the second quarter, contributing to 2.6% of its total GMV, driven primarily by increased spending on promoted listings. Additionally, eBay is expected to surpass previous GMV estimates for 2026, reflecting strong consumer demand, an increase in items sold, and higher average selling prices across various categories.

Bears say

eBay is experiencing significant challenges, as evidenced by a notable year-over-year revenue decline of 40% in legacy 3P display ads and the expectation of a decreasing take rate due to seasonal patterns and other factors. The company's projected non-GAAP operating margin of 25.8% to 26.3% falls short of consensus expectations, hinting at potential operational inefficiencies and pressure on profitability moving forward. Moreover, with anticipated pressures on consumer spending and a competitive e-commerce landscape, eBay may face decelerated gross merchandise volume growth, raising concerns about its financial trajectory into 2026.

eBay (EBAY) has been analyzed by 25 analysts, with a consensus rating of Hold. 16% of analysts recommend a Strong Buy, 24% recommend Buy, 56% suggest Holding, 4% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of eBay and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About eBay (EBAY) Forecast

Analysts have given eBay (EBAY) a Hold based on their latest research and market trends.

According to 25 analysts, eBay (EBAY) has a Hold consensus rating as of Dec 24, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $92.68, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $92.68, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

eBay (EBAY)

Volume: 2.75M

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