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eBay (EBAY) Stock Forecast & Price Target

eBay (EBAY) Analyst Ratings

Based on 50 analyst ratings
Buy
Strong Buy 28%
Buy 20%
Hold 48%
Sell 2%
Strong Sell 2%

Bulls say

EBay's gross merchandise volume (GMV) reached $75 billion in 2024, positioning the company as a top 10 global e-commerce entity with a significant international presence, generating over 50% of its GMV from markets outside the U.S. In 4Q, eBay experienced robust growth in focus categories, particularly notable with over 6% year-over-year growth, driven largely by trading cards and increasing engagement in luxury and refurbished goods. Additionally, promising early results from the Klarna partnership and improved customer acquisition efficiency are expected to contribute positively to operating income and non-GAAP EPS growth in the upcoming periods.

Bears say

eBay is experiencing downward revisions in its revenue, gross merchandise volume (GMV), and adjusted EBITDA estimates for 2025, attributable to macroeconomic uncertainties and pressures from international tariffs, particularly from the UK C2C initiative. The company reported revenue slightly above consensus in its recent quarter, but encountered challenges such as a decrease in take rates due to competitive pricing pressures and unfavourable economic conditions in Europe, further complicating international growth prospects. Additionally, the potential for stagnant margins and decelerating growth raises concerns about the company's ability to maintain momentum amidst a competitive e-commerce landscape.

eBay (EBAY) has been analyzed by 50 analysts, with a consensus rating of Buy. 28% of analysts recommend a Strong Buy, 20% recommend Buy, 48% suggest Holding, 2% advise Selling, and 2% predict a Strong Sell.

This aggregate rating is based on analysts' research of eBay and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About eBay (EBAY) Forecast

Analysts have given eBay (EBAY) a Buy based on their latest research and market trends.

According to 50 analysts, eBay (EBAY) has a Buy consensus rating as of Jul 23, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $61.48, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $61.48, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

eBay (EBAY)


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