
Hasbro (HAS) Stock Forecast & Price Target
Hasbro (HAS) Analyst Ratings
Bulls say
Hasbro is supported by a powerful Wizards and Digital Gaming franchise, with sales up 26% to $582M and operating profit of $298M, while management lifted full-year outlook to up low double digits and noted 17% CAGR revenue growth since 2009. Momentum appears durable as Magic’s latest sets continue to outperform, trading card demand is widening through hobby stores, mass retailers, and online, and Universe Beyond licenses should keep attracting new players into the ecosystem. Consumer Products is also stabilizing, marking a third straight quarter of growth after 13 straight quarters of declines, helped by GEM2 titles, a 24% year-to-date gain through May, and a resilient brand portfolio anchored by Transformers, Peppa Pig, and Dungeons & Dragons Beyond.
Bears say
Hasbro is facing a negative outlook because its concentrated brand strategy leaves performance highly dependent on a few global franchises, making results vulnerable if innovation or consumer demand weakens. The company also operates in a rapidly changing, highly competitive toy and entertainment market, where low barriers to entry and shifting child preferences can pressure revenues, market share, and profitability. Even after a solid sales and profits beat, investors were disappointed by reiterated 2026 guidance, expected back-half deceleration in Wizards and Digital Gaming, and lower 2Q26 Consumer Products sales tied to a cyber incident and order delays.
This aggregate rating is based on analysts' research of Hasbro and is not a guaranteed prediction by Public.com or investment advice.
Hasbro (HAS) Analyst Forecast & Price Prediction
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Hasbro (HAS) Analyst Forecast & Price Prediction
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