Hasbro (HAS) Stock Forecast & Price Target

Hasbro is constantly improving their financial performance and has the potential for strong sales numbers with their diverse brand portfolio, CP revs, and Wizards sales planned to be flat at the midpoint, with profits expected to improve. Despite the recent underperformance of their stock, it remains a solid investment option with a 13x multiple relative to other toy peers. However, there are still potential risks to consider, such as the necessity of successful brand development in a rapidly changing consumer environment, and the highly competitive nature of the industry.

Hasbro is facing several headwinds, including potential tariff refunds and higher input costs in 2027, but their updated guide remains conservative due to strong momentum in their Magic segment. However, their slower second half outlook may make it difficult for investors to justify buying shares at a premium. Despite potential positives such as the Wizards segment outperforming expectations and trading cards potentially becoming their largest toy category, we remain neutral on Hasbro's stock and have lowered our price target to $95.