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HAS
Volume: 820.02K

Hasbro (HAS) Stock Forecast & Price Target

Hasbro (HAS) Analyst Ratings

Based on 11 analyst ratings
Buy
Strong Buy 55%
Buy 27%
Hold 18%
Sell 0%
Strong Sell 0%

Bulls say

Hasbro is well positioned for the long-term with a strong brand portfolio and its recent acquisition of EOne, giving them access to popular franchises such as Peppa Pig and PJ Masks. The addition of Dungeons & Dragons Beyond also opens up the company to a large and growing market of digital tabletop players. Despite missing their operating margin expansion targets, we believe Hasbro can perform in line with their guide, driven by the potential boom of any one of their well-known brands and a solid capital allocation strategy, including potential M&A opportunities. Our NEUTRAL rating is primarily based on valuation, with our updated price target of $110 based on an 18x multiple of our 2027 EPS forecast, which is a premium to the toy manufacturer peer group at 10x.

Bears say

Hasbro is facing downward estimate revisions due to their internally developed videogame being pushed out for release to 2027, representing a significant decrease in revenue and operating income. This, combined with only modest projected growth in other areas of the company, leads to a negative outlook for the stock. Furthermore, with a high price target of $110 and a premium multiple compared to industry peers, there may not be enough potential for investors to see significant returns in the near future.

Hasbro (HAS) has been analyzed by 11 analysts, with a consensus rating of Buy. 55% of analysts recommend a Strong Buy, 27% recommend Buy, 18% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Hasbro and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Hasbro (HAS) Forecast

Analysts have given Hasbro (HAS) a Buy based on their latest research and market trends.

According to 11 analysts, Hasbro (HAS) has a Buy consensus rating as of May 12, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $109.73, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $109.73, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Hasbro (HAS)

Volume: 820.02K

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