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HOG
Volume: 1.21M
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Harley-Davidson (HOG) Stock Forecast & Price Target

Harley-Davidson (HOG) Analyst Ratings

Based on 6 analyst ratings
Hold
Strong Buy 33%
Buy 0%
Hold 50%
Sell 17%
Strong Sell 0%

Bulls say

Harley-Davidson has demonstrated a strong market position, capturing approximately 37% of the heavyweight domestic market in 2024, which indicates robust demand within its core segments. The company is expected to experience enhanced financial flexibility due to a significant reduction in its balance sheet risk, coupled with accelerated share repurchases planned for the second half of the year. These strategic initiatives, combined with improving retail sales trends in North America, suggest a promising outlook for long-term investors seeking value in a turnaround story.

Bears say

Harley-Davidson's revenue has faced significant challenges, highlighted by a 22.6% decrease in HDMC sales due to a continued reduction in motorcycle shipments. The company's gross profit margin fell to 28.6% in 2Q25, a decline of 350 basis points year-over-year, which was primarily driven by lower volumes and negative operating leverage. Additionally, the consolidated operating margin decreased by 830 basis points to 8.6%, signaling ongoing issues with rising operating expenses and reduced net interest income, further contributing to the negative outlook on the stock.

Harley-Davidson (HOG) has been analyzed by 6 analysts, with a consensus rating of Hold. 33% of analysts recommend a Strong Buy, 0% recommend Buy, 50% suggest Holding, 17% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Harley-Davidson and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Harley-Davidson (HOG) Forecast

Analysts have given Harley-Davidson (HOG) a Hold based on their latest research and market trends.

According to 6 analysts, Harley-Davidson (HOG) has a Hold consensus rating as of Oct 29, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $28.83, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $28.83, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Harley-Davidson (HOG)

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