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HOG
Volume: 351.79K

Harley-Davidson (HOG) Stock Forecast & Price Target

Harley-Davidson (HOG) Analyst Ratings

Based on 7 analyst ratings
Hold
Strong Buy 14%
Buy 0%
Hold 57%
Sell 29%
Strong Sell 0%

Bulls say

Harley-Davidson is seeing growth in both its wholesale and retail sales, and is making progress with its Back to Bricks Strategy which is boosting dealer profitability and sentiment. The company has also successfully reduced dealer inventory and is introducing new models such as the Pan America and Sprint to diversify its product portfolio. Despite facing headwinds such as tariffs and supply chain risks, the company's strategic plan provides a tangible path to upside potential and the financials and high demand for their motorcycles indicate a strong outlook for the future.

Bears say

Harley-Davidson is showing promising retail sales trends, with a 3% increase in domestic retail sales and the upcoming launch of its new Pan America, Sportster, and Sprint models. The company's "Back to the Bricks" strategy also aims to restore growth and dealer trust by prioritizing profitability and engagement, sharpening core categories, and expanding into lower price points to attract younger riders. Focusing on dealer profitability is a key leading indicator for the health of the system and should result in improved retail execution and rider engagement.

Harley-Davidson (HOG) has been analyzed by 7 analysts, with a consensus rating of Hold. 14% of analysts recommend a Strong Buy, 0% recommend Buy, 57% suggest Holding, 29% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Harley-Davidson and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Harley-Davidson (HOG) Forecast

Analysts have given Harley-Davidson (HOG) a Hold based on their latest research and market trends.

According to 7 analysts, Harley-Davidson (HOG) has a Hold consensus rating as of Sep 28, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $25.57, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $25.57, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Harley-Davidson (HOG)

Volume: 351.79K

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