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MediaAlpha (MAX) Stock Forecast & Price Target

MediaAlpha (MAX) Analyst Ratings

Based on 10 analyst ratings
Buy
Strong Buy 20%
Buy 40%
Hold 30%
Sell 0%
Strong Sell 10%

Bulls say

MediaAlpha Inc. has demonstrated strong growth potential, as evidenced by its Property & Casualty (P&C) television segment growing 639% year-over-year, significantly surpassing expectations. The company reported fourth-quarter total volume (TV) of $499.2 million, which reflects a robust 200% year-over-year increase and exceeded management's guidance, highlighting the effectiveness of its platform in facilitating customer acquisitions. With an expanding addressable market driven by improved profitability among auto insurance carriers and a shift towards more efficient customer acquisition strategies, MediaAlpha's position within the insurance ecosystem appears increasingly favorable.

Bears say

MediaAlpha Inc. has issued a 1Q25 guidance that falls significantly short of market expectations, with revenues projected to be 16% below consensus and adjusted EBITDA expected to be 15% lower, primarily due to moderating pricing in property and casualty insurance. Additionally, the company faces potential challenges stemming from an unfavorable outcome regarding the FTC settlement, which could result in a contraction of multiples to approximately 7x. Furthermore, the overall annual revenue estimate has been revised down to $1,096 million from a previous projection of $1,137 million, reflecting concerns about decreased transaction value and softening market conditions in key segments.

MediaAlpha (MAX) has been analyzed by 10 analysts, with a consensus rating of Buy. 20% of analysts recommend a Strong Buy, 40% recommend Buy, 30% suggest Holding, 0% advise Selling, and 10% predict a Strong Sell.

This aggregate rating is based on analysts' research of MediaAlpha and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About MediaAlpha (MAX) Forecast

Analysts have given MediaAlpha (MAX) a Buy based on their latest research and market trends.

According to 10 analysts, MediaAlpha (MAX) has a Buy consensus rating as of Jul 24, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $19.65, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $19.65, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

MediaAlpha (MAX)


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