Marcus (MCS) Stock Forecast & Price Target

Marcus Corp is poised for positive financial performance, with expectations of EBITDA rising to $112.3 million and revenue increasing by 2.5% to $791 million in 2026. The strong performance of notable film releases, which led to a 7% year-over-year increase in attendance and a nearly 14% rise in concession revenue, underscores the effectiveness of the movie theatres segment in driving revenue growth. Additionally, the hotels and resorts segment is projected to achieve normalized growth of approximately 3% to 4% in 3Q25, contributing to an overall anticipated revenue increase of nearly 10% to $206 million.

The financial performance of Marcus Corp reveals a significant decline in admissions revenues, which fell by 16.6%, outpacing the industry's average decrease of 12%, indicating weaker business dynamics compared to competitors. Additionally, the total EBITDA of $40.4 million, while slightly above estimates, was markedly lower year-over-year, reflecting the adverse impact of reduced box office performance. Furthermore, the outlook for the Hotels and Resorts segment appears stagnant, with expectations of flat hotel profitability through FY26 amid potential macroeconomic headwinds, contributing to an overall negative sentiment regarding the company's financial trajectory.