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NKE

NIKE (NKE) Stock Forecast & Price Target

NIKE (NKE) Analyst Ratings

Based on 26 analyst ratings
Buy
Strong Buy 42%
Buy 35%
Hold 23%
Sell 0%
Strong Sell 0%

Bulls say

Nike's operational expenditures (OpEx) increased by approximately 1% year-over-year in the second quarter, driven mainly by a 13% rise in Demand Creation costs, reflecting heightened investment in brand and sports marketing. The company reported a modest revenue increase of 1% for the Nike Brand, while constant currency sales exhibited a growth of around 6%, underscoring the brand's resilience and adaptability in the market. Notably, North America demonstrated a significant turnaround, with revenue growth of 9% and projections for continued improvement, supported by wholesale gains and a strategic reduction in direct sales, laying a solid foundation for future growth.

Bears say

Nike management reported a significant decline of over 20% (approximately $550 million) in year-over-year revenue for the second quarter, with a gloomy outlook for the third quarter, projecting a low single-digit percentage decline in revenue against Street forecasts expecting modest growth. The company is facing heightened competitive pressures, leading to market share losses and increased margin compression, particularly in North America, where operating margins contracted by approximately 410 basis points year-over-year. Furthermore, Nike's gross margin fell by 300 basis points to 40.6% for the quarter, further highlighting ongoing challenges such as higher off-price sales and promotional activity across regions, contributing to deteriorating financial performance.

NIKE (NKE) has been analyzed by 26 analysts, with a consensus rating of Buy. 42% of analysts recommend a Strong Buy, 35% recommend Buy, 23% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of NIKE and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About NIKE (NKE) Forecast

Analysts have given NIKE (NKE) a Buy based on their latest research and market trends.

According to 26 analysts, NIKE (NKE) has a Buy consensus rating as of Dec 24, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $79.58, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $79.58, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

NIKE (NKE)


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