
ON24 (ONTF) Stock Forecast & Price Target
ON24 (ONTF) Analyst Ratings
Bulls say
ON24 Inc has demonstrated significant improvement in customer retention metrics, with net retention reaching 91% in 2024, reflecting a mid-single-digit increase and a notable recovery from the mid-80% level in 2023. The company experienced an increase in operating cash flows, which rose by $1.8 million year-over-year to $1.0 million, suggesting greater efficiency and financial health. Furthermore, subscription revenue is projected to increase sequentially throughout FY25, bolstered by improved retention rates and the company's focus on multi-year contracts, enhancing revenue visibility.
Bears say
ON24 Inc. is experiencing a significant downturn, with a decrease in customers generating annual recurring revenue (ARR) over $100K, dropping by six quarter-over-quarter to a total of 305, reflecting a net loss of customers over the past year. Initial guidance for FY25 indicates a projected revenue decline of 5.4% as net retention stabilizes at 91%, with total revenues declining 6.8% year-over-year, impacted by constrained marketing budgets leading to continued churn and downsell. Additionally, the decline in ARR by $2.5 million quarter-over-quarter and 7.2% year-over-year, alongside reduced guidance for next year’s earnings per share (EPS) down to $0.02-$0.05 from $0.13, suggests ongoing financial challenges for the company.
This aggregate rating is based on analysts' research of ON24 and is not a guaranteed prediction by Public.com or investment advice.
ON24 (ONTF) Analyst Forecast & Price Prediction
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