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PLNT

Planet Fitness (PLNT) Stock Forecast & Price Target

Planet Fitness (PLNT) Analyst Ratings

Based on 14 analyst ratings
Buy
Strong Buy 36%
Buy 36%
Hold 29%
Sell 0%
Strong Sell 0%

Bulls say

Planet Fitness is a highly franchised model with a majority of its revenue coming from stable and predictable sources. Recent guidance for FY26 may prove to be conservative and the company is taking steps to attract and retain members, such as adopting a safety framework and implementing safety measures in response to the COVID-19 pandemic. While short-term challenges remain, PLNT's long-term growth potential, solid unit economics, and attractive valuation make it an attractive investment option.

Bears say

Planet Fitness is facing significant headwinds, including struggles with attracting and retaining members in a highly competitive industry and delays in development. The company also faces interest rate risk, and the ongoing impacts of COVID-19 may lead to longer-than-expected recovery for sales and margins. Additionally, the company's recent financial performance has not met market expectations, with a deceleration in same store sales and lower net member growth. These factors lead to a negative outlook for the stock, with a lowered price target of $65 based on reduced earnings visibility and a potential decline in future growth.

Planet Fitness (PLNT) has been analyzed by 14 analysts, with a consensus rating of Buy. 36% of analysts recommend a Strong Buy, 36% recommend Buy, 29% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Planet Fitness and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Planet Fitness (PLNT) Forecast

Analysts have given Planet Fitness (PLNT) a Buy based on their latest research and market trends.

According to 14 analysts, Planet Fitness (PLNT) has a Buy consensus rating as of Sep 28, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $69.43, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $69.43, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Planet Fitness (PLNT)


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