
Planet Fitness (PLNT) Stock Forecast & Price Target
Planet Fitness (PLNT) Analyst Ratings
Bulls say
Planet Fitness Inc. demonstrated strong growth in 2024, ending the year with 19.7 million members, an increase of 1 million year-over-year, showcasing the company's ability to attract and retain its customer base. The substantial revenue growth of 10.3%, exceeding the guided range, along with a notable rise in key metrics like Black Card penetration to 64%, indicates effective pricing strategies and enhanced membership offerings that contribute positively to financial performance. Furthermore, ongoing improvements in average selling prices and a robust pipeline of new equipment and club openings signal continued growth potential, reinforcing a positive outlook for the firm's future financial health.
Bears say
Planet Fitness Inc faces a challenging outlook due to anticipated declines in free cash flow in 2025 driven by substantial capital expenditures, despite expectations for net leverage to remain below three times post-share repurchases. While there was a recent top and bottom-line beat for Q4, the company's guidance for 10% total sales and EBITDA growth, with flattish margins, has been deemed disappointing, particularly given the underperformance of corporate clubs. Additionally, external factors like unfavorable weather and a tough macroeconomic environment are expected to negatively impact membership acquisition, raising concerns about the company's ability to meet projections and affecting its credibility with investors.
This aggregate rating is based on analysts' research of Planet Fitness and is not a guaranteed prediction by Public.com or investment advice.
Planet Fitness (PLNT) Analyst Forecast & Price Prediction
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