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PLNT
Volume: 4.61K

Planet Fitness (PLNT) Stock Forecast & Price Target

Planet Fitness (PLNT) Analyst Ratings

Based on 12 analyst ratings
Buy
Strong Buy 42%
Buy 50%
Hold 8%
Sell 0%
Strong Sell 0%

Bulls say

Planet Fitness Inc. demonstrated strong performance indicators, as evidenced by a 6% year-over-year membership growth, culminating in 20.8 million members and a 6.7% increase in system-wide same-club sales. The company is experiencing positive momentum in its domestic operations, supported by a 28% increase in its franchise development pipeline, with strategic initiatives aimed at recruiting smaller owner-operators and expanding conversion opportunities. Furthermore, visitation rates have risen approximately 8% compared to previous years, pointing to heightened engagement and a robust operational outlook for the remainder of 2026.

Bears say

Planet Fitness Inc is experiencing a shift towards lower-margin corporate-owned units, resulting in expected near-term operating margins that remain below pre-COVID levels and diminishing the potential benefits of scale. The company's web traffic has significantly declined by 7% in January 2026 compared to a strong increase the prior year, signaling reduced consumer engagement and potential challenges in retaining members. Additionally, heightened competitive pressures and reliance on a limited number of suppliers for equipment could lead to disruptions, adversely impacting revenues and profit margins.

Planet Fitness (PLNT) has been analyzed by 12 analysts, with a consensus rating of Buy. 42% of analysts recommend a Strong Buy, 50% recommend Buy, 8% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Planet Fitness and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Planet Fitness (PLNT) Forecast

Analysts have given Planet Fitness (PLNT) a Buy based on their latest research and market trends.

According to 12 analysts, Planet Fitness (PLNT) has a Buy consensus rating as of Mar 25, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $116.67, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $116.67, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Planet Fitness (PLNT)

Volume: 4.61K

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