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PRG
Volume: 55.73K

PROG Holdings (PRG) Stock Forecast & Price Target

PROG Holdings (PRG) Analyst Ratings

Based on 5 analyst ratings
Buy
Strong Buy 60%
Buy 20%
Hold 0%
Sell 0%
Strong Sell 20%

Bulls say

PROG Holdings Inc. has demonstrated impressive growth, with its subsidiary Four showing an average year-over-year increase in gross merchandise value (GMV) of 198% and revenue growth at 382% since the first quarter of 2024. The company's strategic focus on enhancing its platform and expanding the buy-now-pay-later (BNPL) segment, which achieved a significant 163% GMV growth in the third quarter of 2025, positions it favorably for future expansion. Additionally, the shift towards operational efficiency and enhanced customer retention is expected to drive improved margins and revenue growth, which could lead to a reassessment of PROG shares.

Bears say

PROG Holdings Inc faces significant challenges primarily due to the loss of a key retail partner, which has negatively impacted its Gross Merchandise Volume (GMV), revenue, and overall profitability. The bankruptcy of Big Lots, Inc. resulted in a substantial loss of approximately $160 million in annual GMV, representing 8.5% of leasing volume, and has led to a 19% decline in the active customer count. Additionally, the company's tightening of underwriting standards to counteract rising credit risks indicates an expectation of continued headwinds for its core lease-to-own business amid a weakening consumer credit environment.

PROG Holdings (PRG) has been analyzed by 5 analysts, with a consensus rating of Buy. 60% of analysts recommend a Strong Buy, 20% recommend Buy, 0% suggest Holding, 0% advise Selling, and 20% predict a Strong Sell.

This aggregate rating is based on analysts' research of PROG Holdings and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About PROG Holdings (PRG) Forecast

Analysts have given PROG Holdings (PRG) a Buy based on their latest research and market trends.

According to 5 analysts, PROG Holdings (PRG) has a Buy consensus rating as of Mar 25, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $41.80, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $41.80, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

PROG Holdings (PRG)

Volume: 55.73K

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