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ROKU

Roku (ROKU) Stock Forecast & Price Target

Roku (ROKU) Analyst Ratings

Based on 23 analyst ratings
Buy
Strong Buy 43%
Buy 48%
Hold 9%
Sell 0%
Strong Sell 0%

Bulls say

Roku demonstrated significant financial growth, with EBITDA rising 62% to approximately $421 million and free cash flow exceeding 100%, reaching about $484 million. The company projects an 18% year-over-year increase in platform revenue for FY2026, anticipating total net revenues of $5.5 billion and adjusted EBITDA of $635 million with an improved margin of 11.5%. Additionally, Roku's platform revenues grew by 18% in FY25, and hours streamed increased by 11%, indicating a robust demand for its streaming services.

Bears say

Roku's projected growth is anticipated to slow to 7%, with EBITDA margins expected to peak at approximately 12%, raising concerns about the company's future profitability. The potential withdrawal of major streaming services, such as Amazon Prime Video or Comcast's Peacock, from Roku devices due to fee or data disputes poses a significant threat to Roku's market position and could lead to negative equity sentiment. Furthermore, increasing competition from major players like Amazon, Google, LG, and Samsung, combined with declining average gross margins as Roku moves towards building its own televisions, complicates the company's outlook amidst a challenging advertising and consumer demand environment.

Roku (ROKU) has been analyzed by 23 analysts, with a consensus rating of Buy. 43% of analysts recommend a Strong Buy, 48% recommend Buy, 9% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Roku and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Roku (ROKU) Forecast

Analysts have given Roku (ROKU) a Buy based on their latest research and market trends.

According to 23 analysts, Roku (ROKU) has a Buy consensus rating as of Mar 21, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $125.22, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $125.22, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Roku (ROKU)


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