Vivid Seats (SEAT) Stock Forecast & Price Target

Vivid Seats Inc. anticipates a return to growth in its marketplace gross order value (GOV) and revenue during the second half of 2025, buoyed by easier year-over-year comparisons and an overall market expansion in live events. The new collaboration with United Airlines, targeting its 130 million loyalty members, is expected to drive incremental volume and enhance customer engagement, while international expansion efforts are forecasted to modestly contribute to revenues in fiscal year 2025. Furthermore, consistent profitability performance, alongside improved concert supply for 2025, positions the company favorably amidst projected market growth and reduced customer acquisition costs.

Vivid Seats Inc. has experienced a decline in orders and gross order value (GOV) by 12% and 11%, respectively, although total transaction revenue was down only 1% due to a 12% growth in resale revenue, leading to a slight year-over-year revenue increase to $199.8 million. However, the persistent economic slowdown is impacting consumer spending and affecting growth rates in the industry, with the company's elevated marketing expenses weighing on margins and creating a challenging competitive environment. Furthermore, management anticipates possible incremental spending to defend market share, compounded by risks related to irrational competitors, reduced total addressable market growth, and a potential decrease in the resilience of live events during economic downturns.