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SO
Volume: 1.8M

Southern Company (SO) Stock Forecast & Price Target

Southern Company (SO) Analyst Ratings

Based on 16 analyst ratings
Hold
Strong Buy 6%
Buy 25%
Hold 56%
Sell 13%
Strong Sell 0%

Bulls say

Southern is facing regulatory changes, potential delays and cost overruns in their offshore wind project, and increased scrutiny from state utility regulators in VA. However, their strong financials, including high ROEs and a diverse portfolio, and recent successes in settling rate cases and reducing customer bills, indicate a promising outlook for the company. While there may be some near-term concerns, Southern's long-term growth potential and solid reputation in the industry make it a Sound investment.

Bears say

Southern is facing increasing competition in the energy market, evidenced by a slowdown in retail electric sales growth and declining margins. Additionally, the company's reliance on data center and large load customers for sales growth creates a level of volatility and risk. These factors, combined with the company's high debt levels and potential regulatory challenges, lead to a negative outlook for Southern's stock.

Southern Company (SO) has been analyzed by 16 analysts, with a consensus rating of Hold. 6% of analysts recommend a Strong Buy, 25% recommend Buy, 56% suggest Holding, 13% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Southern Company and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Southern Company (SO) Forecast

Analysts have given Southern Company (SO) a Hold based on their latest research and market trends.

According to 16 analysts, Southern Company (SO) has a Hold consensus rating as of May 12, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $98.59, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $98.59, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Southern Company (SO)

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