TripAdvisor (TRIP) Stock Forecast & Price Target

Tripadvisor is positioned well because its core Hotel and Other segment still anchors 42% of 2025 revenue, giving it a durable, high-intent metasearch advertising base tied to travel demand. Viator contributed 46% of revenue in 2025, underscoring strong diversification toward the faster-growing experiences category, while the sale of TheFork, which represented 12% of sales, should simplify the portfolio and sharpen focus on higher-value assets. The note that estimates and valuation assumptions could be conservative supports a constructive view, since upside may come from stronger-than-expected execution across the core platform and Viator’s expanding scale.

Tripadvisor is facing a deteriorating fundamental backdrop as 3Q revenue of $436.4 million and adjusted EBITDA of $71.1 million missed estimates, while 4Q guidance also fell short and implied a deeper revenue decline and margin compression. The core issues are slowing Experiences momentum, with bookings up only 2% and Tripadvisor POS still under pressure from SEO headwinds, weaker U.S.–Europe and U.S. domestic demand, and elevated cancellations, alongside a steep 22.8% revenue drop in Hotels and Other. Although the sale of TheFork adds roughly $685 million in net proceeds and management is restructuring to save about $40 million annually, the benefits arrive late and CEO/CFO departures increase execution risk and reduce near-term visibility.