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ULTA
Volume: 504.91K

Ulta Beauty (ULTA) Stock Forecast & Price Target

Ulta Beauty (ULTA) Analyst Ratings

Based on 21 analyst ratings
Buy
Strong Buy 38%
Buy 38%
Hold 19%
Sell 5%
Strong Sell 0%

Bulls say

Ulta Beauty is the largest specialized beauty retailer in the US, with a strong presence of over 1,500 freestanding stores that offer a wide range of beauty products and salon services. Despite increasing competition and potential threats from companies like Amazon, Ulta has shown strong performance due to its differentiated product mix, solid pricing compared to competitors, and growing online sales. The company's current valuation is attractive, with a potential for double-digit earnings growth, and a 12-18 month price target of $650, representing a 24% upside.

Bears say

Ulta Beauty is facing several headwinds that suggest a negative outlook for the company's stock. These include lack of leverage due to high SG&A growth, competition in the beauty industry, and potential macroeconomic challenges that could impact consumer spending. Additionally, while the recent launch of an online marketplace and continued omnichannel investments may drive growth, this may not be enough to offset other challenges and could lead to a volatile trading environment. It is important to note that while Ulta has historically shown strong performance, the current discount of its forward P/E multiple compared to its five-year historical average suggests potential uncertainty and risk in the near term.

Ulta Beauty (ULTA) has been analyzed by 21 analysts, with a consensus rating of Buy. 38% of analysts recommend a Strong Buy, 38% recommend Buy, 19% suggest Holding, 5% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Ulta Beauty and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Ulta Beauty (ULTA) Forecast

Analysts have given Ulta Beauty (ULTA) a Buy based on their latest research and market trends.

According to 21 analysts, Ulta Beauty (ULTA) has a Buy consensus rating as of May 12, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $666.95, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $666.95, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Ulta Beauty (ULTA)

Volume: 504.91K

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