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ULTA
Volume: 758.85K

Ulta Beauty (ULTA) Stock Forecast & Price Target

Ulta Beauty (ULTA) Analyst Ratings

Based on 20 analyst ratings
Buy
Strong Buy 40%
Buy 40%
Hold 15%
Sell 5%
Strong Sell 0%

Bulls say

Ulta Beauty is a leader in the US beauty retail market, offering a diverse range of cosmetics, fragrances, skincare and hair care products. With a strong focus on customer experience, including salon services and events, Ulta has built a loyal customer base and continues to drive customer traffic. Despite a modest slowdown in the first half of 2026, the company is expected to maintain a healthy 2-year comp run rate and leverage past investments for future growth. With a diverse portfolio of brands and a focus on personalization and newness, Ulta is well-positioned to continue taking market share in the beauty industry. Their strong financials, including an expected increase in EPS for 2026, and a current valuation near the bottom of recent ranges, make Ulta an attractive investment opportunity.

Bears say

Ulta Beauty is facing increased competition in the beauty retail market, particularly from online retailers such as Amazon and brick-and-mortar stores like Sephora and Target. This competition has led to a decrease in product differentiation and could impact Ulta's ability to maintain strong margins. Additionally, while the company beat earnings expectations in the last quarter, their guidance for the rest of the year implies a slowdown in growth, which could further negatively impact their stock value. With a lower valuation multiple and a widening gap versus its historical relative P/E, Ulta Beauty's stock seems to be facing challenges and may be a risky investment.

Ulta Beauty (ULTA) has been analyzed by 20 analysts, with a consensus rating of Buy. 40% of analysts recommend a Strong Buy, 40% recommend Buy, 15% suggest Holding, 5% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Ulta Beauty and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Ulta Beauty (ULTA) Forecast

Analysts have given Ulta Beauty (ULTA) a Buy based on their latest research and market trends.

According to 20 analysts, Ulta Beauty (ULTA) has a Buy consensus rating as of Aug 13, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $644.80, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $644.80, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Ulta Beauty (ULTA)

Volume: 758.85K

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