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UPBD
Volume: 842.35K

UPBD Stock Forecast & Price Target

UPBD Analyst Ratings

Based on 4 analyst ratings
Strong Buy
Strong Buy 75%
Buy 25%
Hold 0%
Sell 0%
Strong Sell 0%

Bulls say

Upbound Group Inc. has demonstrated strong performance with a year-over-year Gross Merchandise Value (GMV) increase of 11% in Q3 2025, indicating effective decision-making in balancing growth with risk-adjusted margins amidst tightened underwriting and fraud mitigation measures. The company’s Acima segment has shown faster-than-expected top-line growth by securing new accounts, positioning it as a primary driver of revenue, alongside steady revenue improvements from the Rent-A-Center segment. Additionally, there is optimism regarding the Brigit platform, where anticipated growth in membership subscriptions may enhance earnings quality, further strengthening Upbound's competitive position against prime lenders.

Bears say

Upbound Group Inc. has experienced a negative outlook primarily due to its fourth-quarter 2025 guidance, which fell short of consensus expectations for EBITDA by 11% and EPS by 14%, prompting a substantial decrease in projected EPS for 2026 and 2027 by 13% and 10%, respectively. The company's Acima segment is a critical area of concern, as its losses may escalate to 16.5%, raising alarms about the deterioration in subprime consumer credit, which could significantly impact earnings and book value. Furthermore, given the current market environment impacting subprime lenders, potential credit weaknesses within Acima may lead to increased scrutiny from investors, compounding the downward pressure on Upbound's stock valuation.

UPBD has been analyzed by 4 analysts, with a consensus rating of Strong Buy. 75% of analysts recommend a Strong Buy, 25% recommend Buy, 0% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Upbound Group Inc and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Upbound Group Inc (UPBD) Forecast

Analysts have given UPBD a Strong Buy based on their latest research and market trends.

According to 4 analysts, UPBD has a Strong Buy consensus rating as of Feb 4, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $32.25, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $32.25, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Upbound Group Inc (UPBD)

Volume: 842.35K

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