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Vera Bradley (VRA) Stock Forecast & Price Target

Vera Bradley (VRA) Analyst Ratings

Based on 13 analyst ratings
Buy
Strong Buy 23%
Buy 15%
Hold 62%
Sell 0%
Strong Sell 0%

Bulls say

Vera Bradley Inc. is poised for a positive outlook due to its successful strategy in appealing to a younger customer base through innovative product collaborations and a refreshed product lineup, particularly with the Heritage collection. The return of licensed goods and strong seasonal offerings have resulted in increased traffic to mainline stores, further strengthened by partnerships with notable retailers like Target and Urban Outfitters. Additionally, anticipated savings in selling, general, and administrative expenses for FY26, combined with the expected success of the Spring collection launch, suggest significant potential for revenue growth and improved profitability.

Bears say

Vera Bradley Inc. has reported a significant decline in its financial performance, with 4Q revenue of $100 million marking a 21% year-over-year drop and an EBITDA margin of -9.8%, reflecting substantial losses driven by reduced specialty retail locations and a weakened Vera Bradley Direct channel. The company's same-store sales fell by 17.5%, with particularly poor performance observed in the Direct segment, which accounted for 69% of sales in the quarter, indicating challenges in consumer demand and utility features. Additionally, the ongoing strategic realignment and reduced reliance on Chinese production have not resulted in immediate improvements, leading to lowered projections and uncertainties about the company's return to growth in the near future.

Vera Bradley (VRA) has been analyzed by 13 analysts, with a consensus rating of Buy. 23% of analysts recommend a Strong Buy, 15% recommend Buy, 62% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Vera Bradley and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Vera Bradley (VRA) Forecast

Analysts have given Vera Bradley (VRA) a Buy based on their latest research and market trends.

According to 13 analysts, Vera Bradley (VRA) has a Buy consensus rating as of Jul 27, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $18.15, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $18.15, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Vera Bradley (VRA)


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