Wingstop (WING) Stock Forecast & Price Target

Wingstop is demonstrating robust growth as evidenced by its impressive net unit growth projections of 18.8% for 2025 and 16.4% for 2026, an increase from previous forecasts. The company's ability to consistently raise development guidance reflects strong unit economics and a commitment from franchisees to expand, with 482 new units expected this year alone. Furthermore, with franchise royalties and advertising fees constituting the majority of revenue from its predominantly franchised model, Wingstop is positioned for sustained financial resilience and profitability amid macroeconomic uncertainties.

Wingstop reported its weakest same-store sales in history for the third quarter of 2025, posting a domestic decline of 5.6%, which dropped below both analyst estimates and consensus expectations, indicating significant challenges in consumer spending, particularly among lower-income demographics. Additionally, the company's EBITDA projections were revised downward, highlighting a concerning trend of underperformance against prior guidance and suggesting potential difficulties in sustaining growth amidst increasing competition and macroeconomic pressures. Overall, the lowered same-store sales estimates for the upcoming years further reflect the brand's vulnerability in crucial markets and its struggle to expand effectively beyond its core regions, contributing to a negative outlook on its stock.