
Wix.com (WIX) Stock Forecast & Price Target
Wix.com (WIX) Analyst Ratings
Bulls say
Wix.com has demonstrated significant growth in market share, gaining 150 basis points in content management system (CMS) share over the last year, positioning itself favorably against competitors like WordPress, which has seen a decline of 190 basis points. The company's notable improvement in profitability, highlighted by a 33-point expansion in free cash flow (FCF) margin since FY22, suggests a solid financial foundation that positions Wix for future growth and potential re-rating. Furthermore, the recent acquisition of Base44 has invigorated Wix's business narrative, contributing to a notable increase in share price and a positive outlook on traffic trends, indicating ongoing expansion in both user engagement and services.
Bears say
Wix.com's stock outlook appears negative due to reported inefficiencies in its editing suite, which impede user experience compared to competing platforms. Additionally, the company's struggles with implementing a reliable payments system highlight significant operational vulnerabilities that could deter potential customers and partners. This combination of sluggish editing capabilities and critical failures in transaction processing raises concerns about Wix's ability to capitalize on growth opportunities within its partner ecosystem.
This aggregate rating is based on analysts' research of Wix.com and is not a guaranteed prediction by Public.com or investment advice.
Wix.com (WIX) Analyst Forecast & Price Prediction
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