
Wix.com (WIX) Stock Forecast & Price Target
Wix.com (WIX) Analyst Ratings
Bulls say
Wix.com demonstrated robust financial performance in the third quarter, highlighted by a significant increase in sales and marketing expenses as a percentage of revenue, growing to 25.2%, which reflects a strategic investment in growth. The company raised its revenue projections for 2026 by 1%, indicating better-than-expected results, with a notable acceleration in revenue growth anticipated at 15.7% compared to the previous year. Additionally, user acquisition metrics for Wix's Base44 platform have been impressive, with a sevenfold increase in users since June and over 1 million new users added in the third quarter alone, suggesting strong momentum in both user engagement and revenue generation.
Bears say
The analysis indicates a deteriorating outlook for Wix.com, primarily due to anticipated gross margin degradation linked to increased investments in its Base44 initiative. The company's guidance indicates a slow down in Core Wix’s revenue growth, with expectations for operational income and free cash flow margins to decline in the coming year as significant upfront costs related to AI and compute are incurred. Moreover, the annual recurring revenue forecast, which fell short of investor expectations, contributes to a negative sentiment surrounding Wix's financial performance.
This aggregate rating is based on analysts' research of Wix.com and is not a guaranteed prediction by Public.com or investment advice.
Wix.com (WIX) Analyst Forecast & Price Prediction
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