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ZETA Stock Forecast & Price Target

ZETA Analyst Ratings

Based on 16 analyst ratings
Buy
Strong Buy 56%
Buy 19%
Hold 25%
Sell 0%
Strong Sell 0%

Bulls say

Zeta Global Holdings demonstrated robust financial performance in the fourth quarter, with total revenue increasing by 49.6% year-over-year, highlighting broad-based growth once excluding the contributions from LiveIntent and political revenue, which resulted in a more stable 31% growth. The company's scaled customer average revenue per user (ARPU) grew by 27% year-over-year to approximately $577,000, driven by significant revenue expansion among super-scaled customers and channel additions, indicating strong demand for its services. Additionally, Zeta's direct platform revenue mix shifted to 74%, reflecting a focus on higher-margin offerings, while adjusted EBITDA margins expanded for the 16th consecutive quarter, underscoring sustained operational efficiency and profitability growth.

Bears say

Zeta Global Holdings's gross margin of 60.0% fell short of expectations due to a stronger contribution from agency customers and is expected to encounter a significant revenue headwind of $44 million in 2025 from the decline of political and advocacy revenues. Despite issuing initial FY25 guidance that exceeds consensus and showing potential upside for adjusted EBITDA, the company has identified a material weakness in internal controls over financial reporting, raising concerns about its operational integrity. Furthermore, the potential exit of notable shareholders and intensified competition in the data-driven marketing space could pose additional risks to Zeta's future performance and stock value.

ZETA has been analyzed by 16 analysts, with a consensus rating of Buy. 56% of analysts recommend a Strong Buy, 19% recommend Buy, 25% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Zeta Global Holdings Corp and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Zeta Global Holdings Corp (ZETA) Forecast

Analysts have given ZETA a Buy based on their latest research and market trends.

According to 16 analysts, ZETA has a Buy consensus rating as of Jul 23, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $27.59, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $27.59, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Zeta Global Holdings Corp (ZETA)


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