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Volume: 3.88M
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Wayfair (W) Stock Forecast & Price Target

Wayfair (W) Analyst Ratings

Based on 44 analyst ratings
Buy
Strong Buy 30%
Buy 30%
Hold 36%
Sell 0%
Strong Sell 5%

Bulls say

Wayfair has demonstrated a positive financial trajectory, with a sequential increase in EBITDA margin for three consecutive quarters, reflecting a 224 basis point improvement after previous declines. The firm's net sales in the U.S. showed a modest increase of 1.1%, signaling a potential recovery in consumer demand, particularly with 4Q net sales rising by 0.2% year-over-year, an improvement from earlier declines. Furthermore, anticipated growth in EBITDA dollars and free cash flow in 2025 is supported by operational efficiencies and a strategic increase in advertising spend, aimed at bolstering customer acquisition and revenue generation.

Bears say

Wayfair's financial outlook appears negative due to significant declines in earnings before interest, taxes, depreciation, and amortization (EBITDA) that resulted from higher-than-anticipated advertising expenses in recent quarters, alongside a nearly 35% year-over-year drop in effective buying costs (EBC) for 2024. The company's guidance for first-quarter 2025 indicates flat to negative net revenue year-over-year, compounded by an expected drag from the exit of the German market. Additional risks cited by management include customer base growth challenges due to competition, operational mismanagement concerning workforce and logistics, and the ongoing necessity to innovate and efficiently manage supplier relationships to sustain profitability.

Wayfair (W) has been analyzed by 44 analysts, with a consensus rating of Buy. 30% of analysts recommend a Strong Buy, 30% recommend Buy, 36% suggest Holding, 0% advise Selling, and 5% predict a Strong Sell.

This aggregate rating is based on analysts' research of Wayfair and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Wayfair (W) Forecast

Analysts have given Wayfair (W) a Buy based on their latest research and market trends.

According to 44 analysts, Wayfair (W) has a Buy consensus rating as of Jul 23, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $71.36, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $71.36, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Wayfair (W)

Volume: 3.88M

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