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W
Volume: 2.77M

Wayfair (W) Stock Forecast & Price Target

Wayfair (W) Analyst Ratings

Based on 25 analyst ratings
Buy
Strong Buy 32%
Buy 36%
Hold 28%
Sell 0%
Strong Sell 4%

Bulls say

Wayfair has demonstrated robust financial performance with accelerating net revenue growth, achieving a year-over-year increase of 8.1% in the third quarter, which is the highest level since 2021. The company's free cash flow projection for 2026 is expected to reach $420 million, a significant turnaround from a cash use of $1.1 billion in 2022, indicating a strong improvement in liquidity and operational efficiency. Additionally, the firm has reported an all-time high EBITDA margin (excluding pandemic effects) with substantial improvements in both international margins and contribution margins, reflecting enhanced profitability and a strengthening business model.

Bears say

Wayfair faces significant challenges that contribute to a negative outlook, including management's difficulties in executing its experimental business model and persistent macroeconomic issues that may dampen demand for home-related products. The company reported a deceleration in international revenue growth, experiencing a sequential decline of 269 basis points in 3Q and an even steeper drop when excluding the impact from exiting the German market, indicating ongoing weakness in key markets. Additionally, increased competition in both the online and brick-and-mortar sectors limits Wayfair's ability to expand market share, ultimately impacting EBITDA and free cash flow growth amid a backdrop of sluggish category performance.

Wayfair (W) has been analyzed by 25 analysts, with a consensus rating of Buy. 32% of analysts recommend a Strong Buy, 36% recommend Buy, 28% suggest Holding, 0% advise Selling, and 4% predict a Strong Sell.

This aggregate rating is based on analysts' research of Wayfair and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Wayfair (W) Forecast

Analysts have given Wayfair (W) a Buy based on their latest research and market trends.

According to 25 analysts, Wayfair (W) has a Buy consensus rating as of Feb 4, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $109.56, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $109.56, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Wayfair (W)

Volume: 2.77M

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